About

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Your expertise was always the business

Nurses Already Have the Expertise.

What has been missing is the business structure built around it.

The Concierge Nurse Business Society helps registered nurses turn their clinical experience into structured, private-pay concierge nurse businesses.

Because nursing taught you how to care for people.

It probably did not teach you how to:

Clarify an offer.
Validate a market.
Set profitable pricing.
Build business operations.
Attract private-pay clients.
Protect what you are building.

That is the gap I created this company to close.

Built by a Nurse Who Understands Both Sides

I’m Tracy Pekurny, RN, a registered nurse and concierge nurse business consultant.

I created the Concierge Nurse Business Six-Step Method to give nurses a clear path from clinical expertise to business ownership—without piecing together disconnected advice or trying to build everything alone.

Through live instruction, strategic consultation, practical resources, and an experienced professional network, nurses learn how to build businesses that are clear, credible, and positioned for the clients they want to serve.

Your Experience Is the Foundation.

A structured business is what turns that experience into income, autonomy, and choice.

This is where experienced nurses learn how to build what nursing school never taught them:

A real concierge nurse business, built around their expertise and on their terms.

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YOUR CLIENTS

•

YOUR RATES

•

YOUR SCHEDULE

•

YOUR BUSINESS

•

YOUR CLIENTS • YOUR RATES • YOUR SCHEDULE • YOUR BUSINESS •

My Story

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Twenty years experience as a registered nurse. Ten years building businesses. One method born from both.


Hi, I’m Tracy, a registered nurse with more than twenty years of nursing experience and more than a decade of building businesses of my own. The method I teach was not written in a classroom. It was built in real markets, refined with real nurses, and it exists for one reason. To turn your experience into a business you own.

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I know nursing. I also know what it takes to build a business.

I’m Tracy Pekurny, RN, and before I began helping nurses build concierge businesses, I spent nearly two decades across cardiac surgical ICU, Interventional Radiology, home health, case management, and nurse coaching.

But I didn’t learn business from nursing.

I learned it by building businesses of my own — from a concierge property management company and virtual real estate investing team to a nearly 4,000-member community, memberships, digital products, AI products, strategic partnerships, and multiple revenue streams.

That combination matters.

Because becoming a nurse entrepreneur requires more than clinical expertise. You have to know what people will actually pay for, how to position your expertise, price it, build the numbers, create the right systems, and put the business together in the right order.

You already bring the nursing judgment.

I bring the business structure to help you turn it into something viable, profitable, and built to last.

And when your business requires expertise outside of mine, I bring licensed professionals into the room — including attorneys and financial experts — so you’re not trying to piece together critical decisions from social media and Google.

My work isn’t measured by how much information I can teach you.

It’s measured by what you build with it.

Tracy Pekurny, RN

My Process

The Concierge Nurse Business Six-Step Method. The sequence every nurse follows from idea to a structured, private-pay business.

  • 01

    CLARIFY

    Define the business only you can build. Your value proposition and differentiator you bring to your unique business model.

  • 02

    VALIDATE

    Prove the demand before you spend. Real conversations and real market signals confirm your direction and your pricing power.

  • 03

    FINANCIAL BLUEPRINT

    Build your numbers on actuals, not guesses. Rates, revenue plan, and startup costs mapped so the business pays you.

  • 04

    OPERATIONALIZE

    Install the systems that carry the work. From first inquiry to first visit, everything runs on a repeatable structure. SOP's, workflows and AI readiness.

  • 05

    GET VISIBLE

    Show up where your clients and referral partners already are, with a clear message that brings inquiries to you that get you paid.

  • 06

    PROTECT

    Secure what you build. Business structure, agreements, and guidance from licensed attorneys so you operate with confidence.

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The Two Nursing Paths in the Concierge Business Model

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Podcast

The podcast is on its way, and the guest list is already forming.

Interviews with successful concierge nurses, graduates of the Cohort Accelerator, members of The Concierge Nurse Business Society, and the attorneys and financial experts who help them build. Real businesses, real decisions, real conversations. Coming soon.

About the podcast
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Next Steps

BOOK A CLARITY CONSULT
EXPLORE THE TOOLKITS
JOIN THE COHORT ACCELERATOR